STORY &
INNOVATION.
Using Profound Story Principles to Solve Complex Business Problems
Innovate.Influence.Lead.
With StoryMapping
Change and innovation are messy, scary and rarely successful. As human beings, we are hardwired for rituals and feel safe in them. Yet, without breaking our rituals, we will not improve and struggle to stay relevant in a fast changing business world.
StoryMapping is an effective tool that uses universal story principles to help organisations navigate the complex labyrinth of business communication, change and innovation through seven simple, actionable steps.
A Story-Driven 7-Step Process of Innovation.
Using StoryMaps will lead to insights about human fears of change, how to transform fears into innovative ideas, how to sustain innovation momentum, and how to make change last by embedding it into everyday practice.
You can use StoryMapping as a tool:
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to understand, predict and manage change and innovation in your own company,
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to brainstorm and plan your organisation’s communication, branding and creative strategy, or
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to analyse your competitor’s journey.
STORYMAPPING.
Phases of StoryMapping
BREAK
THE
RITUAL
Disruption as an opportunity to see things differently
LOOP
OF
FEAR
Pushing past the old fears to ask new questions
"WHAT IF?"
MOMENT
Exploring the power of opposite thinking
INNOVATION
MOMENTUM
Navigating between knowledge, play and mastery
THE
BATTLE
Taking your idea to market
LEAP
INTO
LEADERSHIP
Using hindsight to become an inspiring leader
Labora[s]tory offers training, coaching and consultancy services around these topics:
StoryMapping Persuasive Presentations
Presenting persuasive ideas to an internal or external audience requires us to take the audience on a journey that sparks their imagination. Using the principles of the StoryMap creates emotionally moving, intellectually challenging and ultimately persuasive arguments to convince any audience.
StoryMapping Irresistible Brand Movements
Movements are a powerful way to garner momentum and stand out from the overwhelming amount of information available to potential customers. Because StoryMaps make use of the human brain’s hardwired attraction to authentic, emotional stories, they are an effective tool to create movements that stand out, drive growth and foster customer loyalty.
Sustaining Innovation with StoryMaps
True innovation starts with an uncertain destination. It requires openness and sustained momentum. Companies and departments that want to innovate in an increasingly competitive and complex market use StoryMaps to make innovation a shared experience, efficiently navigate the uncertainty of transformation, and adopt a purpose-driven innovation mindset in every-day practice.
Navigating Change with StoryMaps
Managing change is a challenging task with deep impact on organisations and people. Applying the StoryMap to change management allows managers, teams and organisations to achieve a smoother transition from status quo to goal, while taking into account fears and opportunities.
STORY AND INNOVATION
StoryMapping Persuasive Presentations
Presenting persuasive ideas to an internal or external audience requires us to take the audience on a journey that sparks their imagination. Using the principles of the StoryMap creates emotionally moving, intellectually challenging and ultimately persuasive arguments to convince any audience.
StoryMapping Irresistible Brand Movements
Movements are a powerful way to garner momentum and stand out from the overwhelming amount of information available to potential customers. Because StoryMaps make use of the human brain’s hardwired attraction to authentic, emotional stories, they are an effective tool to create movements that stand out, drive growth and foster customer loyalty.
STORY AND INFLUENCE
Leadership, Authenticity and StoryMaps
Managers at all levels are tasked with initiating, implementing and managing transformative processes within their departments and companies. StoryMaps are a tool for leaders to navigate their teams through the uncertain process of change and innovation, as well as to effectively communicate new strategies.
STORY AND LEADERSHIP
