STORY & 

INNOVATION.

Using Profound Story Principles to Solve Complex Business Problems

 

Innovate.Influence.Lead.

With StoryMapping

Change and innovation are messy, scary and rarely successful. As human beings, we are hardwired for rituals and feel safe in them. Yet, without breaking our rituals, we will not improve and struggle to stay relevant in a fast changing business world.

 

StoryMapping is an effective tool that uses universal story principles to help organisations navigate the complex labyrinth of business communication, change and innovation through seven simple, actionable steps.

A Story-Driven 7-Step Process of Innovation.

Using StoryMaps will lead to insights about human fears of change, how to transform fears into innovative ideas, how to sustain innovation momentum, and how to make change last by embedding it into everyday practice.  

 

You can use StoryMapping as a tool:

  • to understand, predict and manage change and innovation in your own company,

  • to brainstorm and plan your organisation’s communication, branding and creative strategy, or

  • to analyse your competitor’s journey.

 STORYMAPPING.

 
 

Phases of StoryMapping

BREAK
THE
RITUAL
LOOP
OF
FEAR
"WHAT IF?"
MOMENT
INNOVATION
MOMENTUM
THE
BATTLE
LEAP
INTO
LEADERSHIP

Labora[s]tory offers training, coaching and consultancy services around these topics:

StoryMapping Persuasive Presentations

Presenting persuasive ideas to an internal or external audience requires us to take the audience on a journey that sparks their imagination. Using the principles of the StoryMap creates emotionally moving, intellectually challenging and ultimately persuasive arguments to convince any audience.

StoryMapping Irresistible Brand Movements

Movements are a powerful way to garner momentum and stand out from the overwhelming amount of information available to potential customers. Because StoryMaps make use of the human brain’s hardwired attraction to authentic, emotional stories, they are an effective tool to create movements that stand out, drive growth and foster customer loyalty.

 

Sustaining Innovation with StoryMaps

True innovation starts with an uncertain destination. It requires openness and sustained momentum. Companies and departments that want to innovate in an increasingly competitive and complex market use StoryMaps to make innovation a shared experience, efficiently navigate the uncertainty of transformation, and adopt a purpose-driven innovation mindset in every-day practice.

Navigating Change with StoryMaps

Managing change is a challenging task with deep impact on organisations and people. Applying the StoryMap to change management allows managers, teams and organisations to achieve a smoother transition from status quo to goal, while taking into account fears and opportunities.

 STORY AND INNOVATION 

StoryMapping Persuasive Presentations

Presenting persuasive ideas to an internal or external audience requires us to take the audience on a journey that sparks their imagination. Using the principles of the StoryMap creates emotionally moving, intellectually challenging and ultimately persuasive arguments to convince any audience.

StoryMapping Irresistible Brand Movements

Movements are a powerful way to garner momentum and stand out from the overwhelming amount of information available to potential customers. Because StoryMaps make use of the human brain’s hardwired attraction to authentic, emotional stories, they are an effective tool to create movements that stand out, drive growth and foster customer loyalty.

 STORY AND INFLUENCE 

Leadership, Authenticity and StoryMaps

 

Managers at all levels are tasked with initiating, implementing and managing transformative processes within their departments and companies. StoryMaps are a tool for leaders to navigate their teams through the uncertain process of change and innovation, as well as to effectively communicate new strategies.

 STORY AND LEADERSHIP 

 
Raymond Miranda
Founder/CEO
 
Raymond Miranda is a scriptwriter, executive producer and educator. After spending 14 years studying, researching and teaching storytelling at some of the most prestigious institutions in the US, he returned to Malaysia to be the CEO of Enfiniti Vision Media where his main task was to diversify and commercialize the companies IPs into transmedia stories. In 2014, he became the founding Director of Multimedia University’s Faculty of Cinematic Arts. He was subsequently recruited by Rhizophora Ventures as Head of Content, managing one of the largest film slate funds in Malaysia. Raymond was the Showrunner and Executive Producer of the mini-series, ‘Anak Merdeka’.  His passion for helping people and companies understand the craft, science and persuasive power of stories has taken him all over the world, from Brunei to New York City. He holds an MFA from New York University.
DR NICO MEISSNER
Founder/CoO
Dr. Nico Meissner is Senior Lecturer and Curriculum Coordinator at Griffith Film School, Australia’s largest film school. He was the founding Dean of Multimedia University’s Faculty of Cinematic Arts. Nico has been the principal investigator of a research project on career-building in South-East Asia’s emerging film industries, and co-investigator of StoryLab, a UK-funded international storytelling research network. After completing his doctoral research at the University of Salford in the UK, he has taught storytelling and documentary filmmaking in Malaysia, Ghana, Colombia, Myanmar, Portugal, Finland, the UK and the Philippines, and published on entrepreneurship in the digital age with specific focus on emerging markets. Nico discovered his own entrepreneurial spirits at the age of 20, when he became a co-founder of Immergut Festival - one of the most popular and, now in its 19th year, the second longest running independent music festival in his native Germany.
 

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